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  1. Page 1: Today’s IndexTLDR AI, TLDR Hardware, TLDR InfoSec, TLDR, TLDR DevOps, TLDR IT · 9 stories
  2. Page 2: TLDR AITLDR AI · 13 stories
  3. Page 3: TLDR HardwareTLDR Hardware · 12 stories
  4. Page 4: TLDR InfoSecTLDR InfoSec · 13 stories
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  12. Page 12: TLDR Founders — continuedTLDR Founders · 8 stories
  13. Page 13: TLDR MarketingTLDR Marketing · 13 stories
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Daily Edition · Page 13

THE DAILY INDEX

Technology, AI, software, security, crypto and business

GENERAL

TLDR Marketing

TLDR Marketing

DO HOLIDAY OFFERS BRING SUBSCRIPTION APPS MORE THAN A SALES SPIKE?

Subscription apps running Black Friday promotions get 20% more new paying customers per day than their autumn baseline, while apps without offers get 16% fewer. Each discounted buyer is worth 8% less over six months, but the extra volume leaves sale-day revenue 12% higher. About half the lift comes from free users who installed the app more than three months earlier. Christmas-only offers show no advantage, while New Year promotions drive 14% more new paying customers, led by fitness and gaming apps.

revenuecat.com · 10 min

TLDR Marketing

ARE YOU TRACKING LINKEDIN TRAFFIC?

George Terry, co-founder of Winbox, tracked website visits from organic posts, his personal profile, the company page, and paid ads using separate UTMs. 80% of trackable LinkedIn form submissions came through his profile and the company page. Company page visitors spent longer on site and viewed more pages, while organic post clicks kept visitors engaged 12X longer than sponsored post clicks. He notes that paid activity may also drive people to profiles and company pages, and some visits go untracked as direct traffic.

linkedin.com · 2 min

TLDR Marketing

HOW TO WORK BETTER WITH AI ON YOUR TEAM

A study found that people working with AI and a colleague produced higher-quality solutions than people working alone. Participants performed 10.2% better when they worked with both AI and a colleague, compared with 9.6% better with AI alone and 6.3% better with a colleague alone. They were also roughly 3x more likely to rank among the top performers according to expert evaluations. The benefits disappeared when teammates had the same skills, suggesting that complementary expertise helps people and AI work together more effectively.

app.sciencesays.com · 2 min

TLDR Marketing

OPENAI'S STRONGEST CHANNEL FOR SELLING CHATGPT TO BUSINESSES IS IN-PERSON EVENTS

OpenAI has more product awareness than any company in its category, and yet it still relies on getting buyers into a room. In-person events are its strongest channel for selling ChatGPT to businesses because enterprise purchases require buy-in from multiple executives. Product awareness alone doesn't address concerns about data security, costs, employee training, and deployment across large organizations. OpenAI also uses a fixed marketing calendar that incorporates new product launches into recurring activities, including about two webinars per month, rather than building a separate campaign for each release.

thestateofbrand.com · 3 min

TLDR Marketing

WHY BELLIWELLI'S CO-FOUNDER AND CEO IS FILMING SKITS IN WALMART AT NIGHT

BelliWelli's CEO treats short-form production as core to her job because the skits drive so much of the brand's retail traffic. The improvised Walmart scenes, staged with about 65 rotating actors, show shoppers fighting over the fiber supplement so viewers wonder why it's in such demand. The videos run organically, not as ads, and the brand leans into cringe because it gets noticed. Filming in stores also gives Wilson regular conversations with shoppers about what they reach for in the category.

marketingbrew.com · 3 min

TLDR IndexPage 13