OPENAI'S STRONGEST CHANNEL FOR SELLING CHATGPT TO BUSINESSES IS IN-PERSON EVENTS

Summary from the TLDR Marketing newsletter

OpenAI has more product awareness than any company in its category, and yet it still relies on getting buyers into a room. In-person events are its strongest channel for selling ChatGPT to businesses because enterprise purchases require buy-in from multiple executives. Product awareness alone doesn't address concerns about data security, costs, employee training, and deployment across large organizations. OpenAI also uses a fixed marketing calendar that incorporates new product launches into recurring activities, including about two webinars per month, rather than building a separate campaign for each release.