DO HOLIDAY OFFERS BRING SUBSCRIPTION APPS MORE THAN A SALES SPIKE?

Summary from the TLDR Marketing newsletter

Subscription apps running Black Friday promotions get 20% more new paying customers per day than their autumn baseline, while apps without offers get 16% fewer. Each discounted buyer is worth 8% less over six months, but the extra volume leaves sale-day revenue 12% higher. About half the lift comes from free users who installed the app more than three months earlier. Christmas-only offers show no advantage, while New Year promotions drive 14% more new paying customers, led by fitness and gaming apps.