ARE YOU TRACKING LINKEDIN TRAFFIC?

Summary from the TLDR Marketing newsletter

George Terry, co-founder of Winbox, tracked website visits from organic posts, his personal profile, the company page, and paid ads using separate UTMs. 80% of trackable LinkedIn form submissions came through his profile and the company page. Company page visitors spent longer on site and viewed more pages, while organic post clicks kept visitors engaged 12X longer than sponsored post clicks. He notes that paid activity may also drive people to profiles and company pages, and some visits go untracked as direct traffic.