WATCH OUT, YOUTUBE - INSTAGRAM GOES FROM SHORT-FORM TO 90-MINUTE VIDEOS

Summary from the TLDR Marketing newsletter

Instagram is testing “Features”, allowing creators to upload videos up to 90 minutes long as it looks to compete with YouTube and keep audiences on its platform. It's also testing tools that turn long videos into Reels that link to the full version. This could create new ways for creators to earn money through ads and fan payments.