GROWING SHARE OF AMERICANS SAY SOCIAL MEDIA IS AN IMPORTANT NEWS SOURCE FOR THEM

Summary from the TLDR Marketing newsletter

58% of US adults say social media is important for keeping up with the news, up from 43% in 2022. Among adults ages 18-29, that figure rises to 76%, including 22% who say social media is their most important news source. 41% of adults 65 and older feel the same.