HOW TO TURN WEBINARS INTO PIPELINE BEFORE YOU EVER GO LIVE

Summary from the TLDR Marketing newsletter

After someone registers for a webinar, use the thank-you page to ask 5-6 questions about their role, challenges, and needs. This turns registration into a lead qualification flow before the event even happens. Use the answers to personalize follow-up offers and let high-intent prospects book demos immediately. About 90% of registrants complete the extra questions.