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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
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  4. Page 4: TLDR Web DevTLDR Web Dev · 11 stories
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  9. Page 9: TLDR MarketingTLDR Marketing · 12 stories
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Daily Edition · Page 9

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

DIGITAL AD REVENUE DEFIED ECONOMIC CHALLENGES TO GROW 7.3% IN 2023

Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators. Q4 saw the largest jump in spending, up 12.3% to $64.5 billion, likely due to increased holiday spending. The ad channels with the highest growth are audio advertising revenue (+18.9%), retail media (+16.3%), and video (+10.6%). Channels with “privacy by design solutions” will likely outpace the market going forward.

iab.com · 4 min

TLDR Marketing

REPORT FINDS THAT BIG TECH'S AD MONITORING TOOLS ARE FAILING MISERABLY

The failure of Big Tech's ad monitoring tools underscores the urgent need for substantial improvements in ad transparency and accountability. Marketers face the daunting task of navigating through convoluted and inadequate tools, which hampers efforts to combat scams and disinformation effectively. Some of the monitoring issues reported include ads missing from repositories, poor search functionality, and inconsistent public access to information.

mashable.com · 4 min

TLDR Marketing

3-STEP PRODUCT MARKETING STRATEGY FRAMEWORK

Before even using this framework, ensure your product has PMF. Then conduct research on your target customer, competitors, and market. This will help to power positioning and messaging. Positioning is the place a product occupies in people's minds. Messaging is used to communicate the positioning to customers. A narrative is a story that stitches everything together to make it stick. Create a GTM plan that considers the specific channels customers are most likely to find your product, price and package the product to ensure it matches the perceived value, and enable internal teams to communicate the value of the product to customers.

linkedin.com · 2 min

TLDR Marketing

12 FATHER'S DAY MARKETING EXAMPLES TO INSPIRE YOUR NEXT CAMPAIGN

This year's Father's Day falls on June 16. This guide contains 12 examples to help you plan your next Father's Day email or SMS campaign. Jeni's Splendid Ice Cream uses a Father's Day opt-out campaign to recognize difficult emotions as the day may stir up feelings of loss and distress for some. The company uses a sign-up form to collect email addresses for a suppression list. For brands that don't sell products that typically suit dads, Function of Beauty (a shampoo brand) does a great job conveying through email copy that “hair goals know no gender”.

klaviyo.com · 17 min

TLDR Marketing

USE "SEARCH MARKET SHARE" TO GET SEO BUY-IN FROM C-SUITE

Marketers often use metrics such as links, site speed, and monthly search volume when trying to get buy-in for particular initiatives, but these terms may not land with an executive team. Using "Search Market Share" is a better way to communicate the value of investing in search and directly pits your search performance against competitors. This post explains how to calculate this metric for your website and competitors using tools like Ahrefs.

linkedin.com · 2 min

TLDR Marketing

HOW A SUCCESSFUL WEBSITE MIGRATION LED TO A 20% INCREASE IN KEYWORD RANKINGS

This article discusses the successful transition from YNAP (YOOX Net-a-Porter) to Shopify for a luxury fashion brand. The move resulted in a notable 20% increase in keyword rankings by enhancing scalability and addressing platform limitations. By optimizing the website architecture, the brand not only maintained its domain authority but also positioned itself for sustained organic growth. The article covers in detail each step of the transition highlighting the close collaboration between marketers and developers.

moz.com · 10 min

TLDR Marketing

DIALPAD'S AREA CODE SEO MOAT: HOW TO RANK FOR 50K KEYWORDS

Dialpad is a cloud-based voice call platform that has reached $200 million in annual recurring revenue. One of the brand's growth levers has been its hundreds of area code pages, which bring in new SEO traffic and valuable leads. The page template is highly structured with concise and accurate information, which allows these pages to rank so effectively despite not having a significant word count, high domain rating, or many backlinks. The brand maximizes conversions from this traffic by using unambiguous CTAs, running A/B tests, and customizing the content for higher-value area codes.

foundationinc.co · 7 min

TLDR IndexPage 9