REPORT FINDS THAT BIG TECH'S AD MONITORING TOOLS ARE FAILING MISERABLY

Summary from the TLDR Marketing newsletter

The failure of Big Tech's ad monitoring tools underscores the urgent need for substantial improvements in ad transparency and accountability. Marketers face the daunting task of navigating through convoluted and inadequate tools, which hampers efforts to combat scams and disinformation effectively. Some of the monitoring issues reported include ads missing from repositories, poor search functionality, and inconsistent public access to information.