HOW A SUCCESSFUL WEBSITE MIGRATION LED TO A 20% INCREASE IN KEYWORD RANKINGS

Summary from the TLDR Marketing newsletter

This article discusses the successful transition from YNAP (YOOX Net-a-Porter) to Shopify for a luxury fashion brand. The move resulted in a notable 20% increase in keyword rankings by enhancing scalability and addressing platform limitations. By optimizing the website architecture, the brand not only maintained its domain authority but also positioned itself for sustained organic growth. The article covers in detail each step of the transition highlighting the close collaboration between marketers and developers.