12 FATHER'S DAY MARKETING EXAMPLES TO INSPIRE YOUR NEXT CAMPAIGN

Summary from the TLDR Marketing newsletter

This year's Father's Day falls on June 16. This guide contains 12 examples to help you plan your next Father's Day email or SMS campaign. Jeni's Splendid Ice Cream uses a Father's Day opt-out campaign to recognize difficult emotions as the day may stir up feelings of loss and distress for some. The company uses a sign-up form to collect email addresses for a suppression list. For brands that don't sell products that typically suit dads, Function of Beauty (a shampoo brand) does a great job conveying through email copy that “hair goals know no gender”.