DIGITAL AD REVENUE DEFIED ECONOMIC CHALLENGES TO GROW 7.3% IN 2023

Summary from the TLDR Marketing newsletter

Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators. Q4 saw the largest jump in spending, up 12.3% to $64.5 billion, likely due to increased holiday spending. The ad channels with the highest growth are audio advertising revenue (+18.9%), retail media (+16.3%), and video (+10.6%). Channels with “privacy by design solutions” will likely outpace the market going forward.