3-STEP PRODUCT MARKETING STRATEGY FRAMEWORK

Summary from the TLDR Marketing newsletter

Before even using this framework, ensure your product has PMF. Then conduct research on your target customer, competitors, and market. This will help to power positioning and messaging. Positioning is the place a product occupies in people's minds. Messaging is used to communicate the positioning to customers. A narrative is a story that stitches everything together to make it stick. Create a GTM plan that considers the specific channels customers are most likely to find your product, price and package the product to ensure it matches the perceived value, and enable internal teams to communicate the value of the product to customers.