DIALPAD'S AREA CODE SEO MOAT: HOW TO RANK FOR 50K KEYWORDS

Summary from the TLDR Marketing newsletter

Dialpad is a cloud-based voice call platform that has reached $200 million in annual recurring revenue. One of the brand's growth levers has been its hundreds of area code pages, which bring in new SEO traffic and valuable leads. The page template is highly structured with concise and accurate information, which allows these pages to rank so effectively despite not having a significant word count, high domain rating, or many backlinks. The brand maximizes conversions from this traffic by using unambiguous CTAs, running A/B tests, and customizing the content for higher-value area codes.