USE "SEARCH MARKET SHARE" TO GET SEO BUY-IN FROM C-SUITE

Summary from the TLDR Marketing newsletter

Marketers often use metrics such as links, site speed, and monthly search volume when trying to get buy-in for particular initiatives, but these terms may not land with an executive team. Using "Search Market Share" is a better way to communicate the value of investing in search and directly pits your search performance against competitors. This post explains how to calculate this metric for your website and competitors using tools like Ahrefs.