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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
  2. Page 2: TLDRTLDR · 7 stories
  3. Page 3: TLDR AITLDR AI · 10 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 9 stories
  5. Page 5: TLDR InfoSecTLDR InfoSec · 14 stories
  6. Page 6: TLDR CryptoTLDR Crypto · 12 stories
  7. Page 7: TLDR DesignTLDR Design · 10 stories
  8. Page 8: TLDR FoundersTLDR Founders · 8 stories
  9. Page 9: TLDR Founders — continuedTLDR Founders · 8 stories
  10. Page 10: TLDR MarketingTLDR Marketing · 12 stories
  11. Page 11: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Design, TLDR Marketing · 14 stories
  12. Page 12: SponsoredTLDR AI, TLDR Web Dev, TLDR InfoSec · 3 stories
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Daily Edition · Page 10

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

META LAUNCHES ENGAGED-VIEW TO HELP ADVERTISERS DRIVE MORE VIDEO INSIGHTS AND PERFORMANCE

Engaged-view is Meta’s new attribution setting for advertisers to measure conversions within 1 day of a video ad play. It caters to the trend of viewers delaying actions to avoid disrupting their experience. The feature can be used along with other attribution settings to better analyze and optimize video ad campaigns. Benefits include more results for the same budget, better insights into a customer’s journey, and a deeper understanding of the value of video ads.

facebook.com · 2 min

TLDR Marketing

HOW TO CREATE INSPIRING PERSONALIZED EMAILS

Personalized emails leverage data to tailor relevant content to individual subscribers. Countdown timers are a powerful visual tool for encouraging subscribers to take action while building anticipation for what’s to come. Adding products based on weather forecasts is a good way of including relevant product selections for a subscriber. Social signals show how many times subscribers have interacted with something, making it clear to them how popular each product is. This in turn motivates them to click on the products more.

litmus.com · 5 min

TLDR Marketing

GET BETTER USER TESTING FEEDBACK BY WRITING GOOD SCREENER QUESTIONS

Testers for user testing tools are often looking to take as many tests as possible to maximize their earnings. When users guess the answers that get them accepted to take the user test, it means your test pool isn’t really your target audience. To prevent this, avoid using simple 'yes' or 'no' screener questions. Instead, use multiple-choice questions with a few dummy responses to reject guessers. You can also include follow-up screener questions to ensure they haven't just guessed correctly. This post includes an example of a poorly-written screener and a recommended version to use instead.

linkedin.com · 1 min

TLDR Marketing

DEALING WITH SOCIAL MEDIA TROLLS: COMMUNITY MANAGEMENT BEST PRACTICES

Social Media Community Management Guardrails documents are designed to help your team consistently respond to questions, comments, and customer support or care-centric needs. These guides should include elements such as brand persona, sample responses for both positive and negative comments, and what not to respond to. It’s critical to train your social teams on these guardrails and make regular updates as needed. This article describes how to build a guide and example social moderation scenarios to be prepared for.

convinceandconvert.com · 8 min

TLDR Marketing

42% OF GEN Z ADMIT TO COMMITTING ‘FRIENDLY FRAUD’

“Friendly fraud”, also known as first-party fraud, occurs when customers file a fraud claim or charge-back despite being satisfied with a purchase. Any business that accepts digital payments is a target. Research revealed that 42% of Gen Z admit to engaging in first-party fraud. The majority of them don’t realize what they’re doing is fraud and are unaware that it’s the merchant who absorbs the cost of the chargeback. This article highlights tips for brands to protect themselves including prioritizing clear customer communications, offering quick refunds, and collecting detailed records of customer transactions.

fastcompany.com · 4 min

TLDR IndexPage 10