HOW TO CREATE INSPIRING PERSONALIZED EMAILS

Summary from the TLDR Marketing newsletter

Personalized emails leverage data to tailor relevant content to individual subscribers. Countdown timers are a powerful visual tool for encouraging subscribers to take action while building anticipation for what’s to come. Adding products based on weather forecasts is a good way of including relevant product selections for a subscriber. Social signals show how many times subscribers have interacted with something, making it clear to them how popular each product is. This in turn motivates them to click on the products more.