SAAS GROWTH METRIC BENCHMARKS

Summary from the TLDR Marketing newsletter

Benchmarks can provide a useful reference point when evaluating your own product’s performance. This post discusses week-over-week user growth, activation rate, and retention for both B2C and B2B SaaS. It also provides AAR growth, net retention, and churn rates for SaaS overall. Be sure to consider the unique circumstances of your company, product, and market when comparing these metrics to yours.