META LAUNCHES ENGAGED-VIEW TO HELP ADVERTISERS DRIVE MORE VIDEO INSIGHTS AND PERFORMANCE

Summary from the TLDR Marketing newsletter

Engaged-view is Meta’s new attribution setting for advertisers to measure conversions within 1 day of a video ad play. It caters to the trend of viewers delaying actions to avoid disrupting their experience. The feature can be used along with other attribution settings to better analyze and optimize video ad campaigns. Benefits include more results for the same budget, better insights into a customer’s journey, and a deeper understanding of the value of video ads.