BETTER ROAS FROM SERVER-SIDE TAGGING

Summary from the TLDR Marketing newsletter

Elverys Sports couldn’t gather useful data about its Facebook ad performance because of Safari ITP and browser blockers, resulting in poor ROAS and minimal insights to improve the ads. The team implemented server-side tagging using Facebook’s Conversion API, which provided more data while staying compliant. This resulted in a ROAS boost of 52% and enabled the brand to optimize its ads based on performance.