GET BETTER USER TESTING FEEDBACK BY WRITING GOOD SCREENER QUESTIONS

Summary from the TLDR Marketing newsletter

Testers for user testing tools are often looking to take as many tests as possible to maximize their earnings. When users guess the answers that get them accepted to take the user test, it means your test pool isn’t really your target audience. To prevent this, avoid using simple 'yes' or 'no' screener questions. Instead, use multiple-choice questions with a few dummy responses to reject guessers. You can also include follow-up screener questions to ensure they haven't just guessed correctly. This post includes an example of a poorly-written screener and a recommended version to use instead.