TLDR Marketing · NEWS & TRENDS

GOOGLE NOW SOURCES TIKTOK VIDEOS IN SOME FEATURED SNIPPETS AND AI-POWERED ‘SGE’

9to5google.com1 min read

Summary from the TLDR Marketing newsletter

Google Search is adapting to TikTok's influence and vast content library by integrating TikTok videos into Featured Snippets and its AI-powered 'SGE'. The move is most likely targeted at younger demographics, who heavily engage with TikTok.