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THE DAILY INDEX

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A DETAILED LOOK AT STRIPE'S INTERNATIONAL CUSTOMER JOURNEY

If your startup is selling into multiple markets, you have to offer a local experience to your website visitors. Simple things like showing regional logos, regional case studies, and automatic language matching help to create the feeling that the site experience was truly designed for them, which in turn helps with engagement and conversion. This teardown of what Stripe does well and what needs improving is an excellent window into this thinking.

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