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THE DAILY INDEX

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NEWS & TRENDS

TLDR Marketing

TIKTOK TAKES ON AMAZON: "DEALS FOR YOU DAYS" TO LAUNCH ONE WEEK BEFORE PRIME DAY

TikTok has announced Deals For You Days in the U.S. — a large sale offering discounts across thousands of trending products, beginning July 9. The company announced the sale immediately after Amazon revealed the date of its next Prime Day sales, which begin on July 16. Merchants and creators on TikTok will be able to participate in content challenges for short video and live shopping events during the sale event.

YOUTUBE CULTURE & TRENDS REPORT: FANDOM

This 10-page report shares the rising value of fandom and the community ties that are formed around niche trends. It provides insight into why fandoms are valuable and how users derive benefits from being part of topic-related groups. 80% of fans (14-44 year olds) use YouTube to consume content about the person or things they're a fan of at least weekly. 74% of Gen Z fans (14-24 year olds) agree they like seeing brands engage with things they're a fan of.

HOW MID-FUNNEL CONTENT CAN BE YOUR SECRET SEO WEAPON

Recent changes to Google's user interface have affected the volume and quality of organic website traffic, particularly for top- and bottom-of-funnel keywords. Mid-funnel content can help transition searchers from being problem-aware to solution-aware and improve brand awareness. Examples of mid-funnel content include feature round-ups, solution hijacking, quizzes, niche calculators, scorecards, and alternative assets.

HOW TO DO SERP ANALYSIS: GOING BEYOND THE BASICS

SERP analysis refers to analyzing the top results on Google for a given search query to figure out what it'll take to rank for that keyword. It determines the intent behind the search, but most SEOs don't go deep enough. This article provides a deep dive into the 5 steps for conducting a SERP analysis: reading the titles of the top results, taking notes on page contents, looking for other Google SERP features, taking note of other types of media that show up, and looking at the backlink profile and domain rating of the top results.

WE'RE SENDING WAY TOO MANY EMAILS — AND IT'S HURTING THE PLANET

This piece highlights the environmental impact of excessive email usage, using the author's personal experience of reaching Google storage limits due to a massive influx of emails. Large attachments and poorly targeted PR emails exacerbate this issue, contributing to digital waste. The disconnect from the physical costs of digital storage leads to environmental neglect. Despite the relatively small carbon footprint of email storage, its cumulative impact is significant.

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