HOW MID-FUNNEL CONTENT CAN BE YOUR SECRET SEO WEAPON

Summary from the TLDR Marketing newsletter

Recent changes to Google's user interface have affected the volume and quality of organic website traffic, particularly for top- and bottom-of-funnel keywords. Mid-funnel content can help transition searchers from being problem-aware to solution-aware and improve brand awareness. Examples of mid-funnel content include feature round-ups, solution hijacking, quizzes, niche calculators, scorecards, and alternative assets.