HOW TO DO SERP ANALYSIS: GOING BEYOND THE BASICS

Summary from the TLDR Marketing newsletter

SERP analysis refers to analyzing the top results on Google for a given search query to figure out what it'll take to rank for that keyword. It determines the intent behind the search, but most SEOs don't go deep enough. This article provides a deep dive into the 5 steps for conducting a SERP analysis: reading the titles of the top results, taking notes on page contents, looking for other Google SERP features, taking note of other types of media that show up, and looking at the backlink profile and domain rating of the top results.