YOUTUBE CULTURE & TRENDS REPORT: FANDOM

Summary from the TLDR Marketing newsletter

This 10-page report shares the rising value of fandom and the community ties that are formed around niche trends. It provides insight into why fandoms are valuable and how users derive benefits from being part of topic-related groups. 80% of fans (14-44 year olds) use YouTube to consume content about the person or things they're a fan of at least weekly. 74% of Gen Z fans (14-24 year olds) agree they like seeing brands engage with things they're a fan of.