TIKTOK TAKES ON AMAZON: "DEALS FOR YOU DAYS" TO LAUNCH ONE WEEK BEFORE PRIME DAY

Summary from the TLDR Marketing newsletter

TikTok has announced Deals For You Days in the U.S. — a large sale offering discounts across thousands of trending products, beginning July 9. The company announced the sale immediately after Amazon revealed the date of its next Prime Day sales, which begin on July 16. Merchants and creators on TikTok will be able to participate in content challenges for short video and live shopping events during the sale event.