TLDR Index
Daily Editions
Contents
  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Product · 9 stories
  2. Page 2: TLDRTLDR · 8 stories
  3. Page 3: TLDR AITLDR AI · 10 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 10 stories
  5. Page 5: TLDR CryptoTLDR Crypto · 11 stories
  6. Page 6: TLDR ProductTLDR Product · 12 stories
  7. Page 7: TLDR DesignTLDR Design · 12 stories
  8. Page 8: TLDR MarketingTLDR Marketing · 12 stories
  9. Page 9: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR Design · 9 stories
  10. Page 10: SponsoredTLDR, TLDR Product, TLDR Marketing · 5 stories
?
Keyboard shortcuts
← / →
Previous / next page
↑ / ↓
Scroll while full screen
PgUp / PgDn
Scroll by viewport
Space
Scroll down by viewport
Shift+Space
Scroll up by viewport
Home
First page
End
Last page
F
Full screen
Escape
Exit immersive mode

Daily Edition · Page 8

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

DOES YOUR BUSINESS REALLY NEED A MARKETING STUNT ON APRIL FOOLS’ DAY

Many businesses feel pressured into tapping into every holiday without having a specific reason. It’s important to build an annual cultural calendar and choose the moments that are most relevant to your brand and audience. While small businesses may lack the resources of larger corporations, they can still leverage psychological tricks like emotional attachment and brand association to showcase their brand in a new light during holidays like April Fools’ Day.

inc.com · 4 min

TLDR Marketing

HOW TO SCALE YOUR SUBSCRIPTION APP ON META ADS

This post describes an optimal Meta Ads account design for a US-focused subscription app. The account foundation is built on Manual App Ads and all ad sets use bid caps. Trial conversion tends to be low for younger audiences, so users ages 18-24 are excluded on an account level and there is limited spend on users aged 25-34. To reach the goal of targeting older audiences, the account prioritizes Facebook Feed as the top placement, followed by IG Feed for scale.

linkedin.com · 3 min

TLDR Marketing

DISCORD STARTS DOWN THE DANGEROUS ROAD OF ADS THIS WEEK

Discord is introducing Sponsored Quests as a cautious step into the realm of advertising. It offers PC gamers in-game rewards for getting friends to watch a stream of them playing through Discord. Companies like LucasFilms and Epic tested it last year. The launch marks a departure from Discord's long-standing anti-ad stance as it used to be one of its key differentiators from traditional social media platforms.

arstechnica.com · 4 min

TLDR Marketing

I POSTED LINKEDIN CAROUSELS FOR A WEEK—HERE’S WHAT HAPPENED

This article breaks down the author’s experiment of posting PDF carousels daily on their LinkedIn profile for 6 days. Results showed that a combination of visuals with concise and insightful text performed the best. Slides that broke down complex ideas into digestible visuals and bullet points captured more attention. The carousels also fostered many in-depth discussions and personal stories shared by the audience via the comment threads. The author found that the payoff in engagement and visibility justified the upfront investment in design (via Canva).

buffer.com · 3 min

TLDR Marketing

HOW LIQUID DEATH BECAME A SOCIAL MEDIA SENSATION WITH EDGY, ABSURDIST MARKETING

Liquid Death’s absurdist, anti-corporate persona has redefined the boundaries of social media. By positioning water as an alternative to alcohol in music venues and bars, the brand has connected with a counterculture audience drawn to its edgy, provocative imagery and messaging. Liquid Death’s multifaceted social content strategy prioritizes traditional high-quality video ads with user-generated content, influencer collaborations, and behind-the-scenes glimpses over overt advertising.

ignitesocialmedia.com · 3 min

TLDR Marketing

NEW GTM BENCHMARK: 56% OF COMPANIES MISSED REVENUE GOALS

Benchmarks show that more than half of companies fell short of their revenue goals last year, suggesting that companies should immediately invest in marketing and sales to avoid a soft performance in 2024. Companies have been struggling to predict pipelines accurately and accelerate sales cycles. The trend was observed across various business segments and is expected to continue throughout the year.

gtmonday.substack.com · 3 min

TLDR IndexPage 8