THE FUTURE OF USER RESEARCH: EXPERT INSIGHTS AND KEY TRENDS

Summary from the TLDR Marketing newsletter

The demand for user research is growing as brands face uncertain times and aim to mitigate risk in their strategies. Non-researchers, such as marketers and product designers, are increasingly conducting user research. This research democratization results in a greater impact on decision-making. New AI tools are allowing teams to scale their user research by automating analysis, transcription, and other tasks.