TLDR Marketing · RESOURCES & TOOLS

DISCORD STARTS DOWN THE DANGEROUS ROAD OF ADS THIS WEEK

arstechnica.com4 min read

Summary from the TLDR Marketing newsletter

Discord is introducing Sponsored Quests as a cautious step into the realm of advertising. It offers PC gamers in-game rewards for getting friends to watch a stream of them playing through Discord. Companies like LucasFilms and Epic tested it last year. The launch marks a departure from Discord's long-standing anti-ad stance as it used to be one of its key differentiators from traditional social media platforms.