NEW GTM BENCHMARK: 56% OF COMPANIES MISSED REVENUE GOALS

Summary from the TLDR Marketing newsletter

Benchmarks show that more than half of companies fell short of their revenue goals last year, suggesting that companies should immediately invest in marketing and sales to avoid a soft performance in 2024. Companies have been struggling to predict pipelines accurately and accelerate sales cycles. The trend was observed across various business segments and is expected to continue throughout the year.