DOES YOUR BUSINESS REALLY NEED A MARKETING STUNT ON APRIL FOOLS’ DAY

Summary from the TLDR Marketing newsletter

Many businesses feel pressured into tapping into every holiday without having a specific reason. It’s important to build an annual cultural calendar and choose the moments that are most relevant to your brand and audience. While small businesses may lack the resources of larger corporations, they can still leverage psychological tricks like emotional attachment and brand association to showcase their brand in a new light during holidays like April Fools’ Day.