I POSTED LINKEDIN CAROUSELS FOR A WEEK—HERE’S WHAT HAPPENED

Summary from the TLDR Marketing newsletter

This article breaks down the author’s experiment of posting PDF carousels daily on their LinkedIn profile for 6 days. Results showed that a combination of visuals with concise and insightful text performed the best. Slides that broke down complex ideas into digestible visuals and bullet points captured more attention. The carousels also fostered many in-depth discussions and personal stories shared by the audience via the comment threads. The author found that the payoff in engagement and visibility justified the upfront investment in design (via Canva).