The Daily Index — Friday, March 8, 2024

NEWS & TRENDS

TLDR Marketing

GOOGLE’S UPDATE TARGETS SPAM, BUT MARKETERS CAN STILL USE AI TO CREATE CONTENT

Google’s latest core update targets sites that are mass-producing low-quality content. Marketers can still utilize AI responsibly for tasks such as drafting content and FAQS. It’s unclear if Google can actually detect AI-generated content. However, it can identify content that summarizes existing content and websites creating content at an unreasonable scale. The core update also gives paid search ads a boost.

insiderintelligence.com · 2 min

TLDR Marketing

SOCIAL ENGAGEMENT IS PR’S FAILING BAROMETER

When it comes to extending the reach of your coverage, social media is undoubtedly offering diminishing returns. Social media engagement is absolutely not a reliable indication of people engaging in news. This study found that social engagement does not correlate with actual readership, indicating that it cannot be used as the only success metric to assess how a post or article is performing.

memo.co · 2 min

TLDR Marketing

TRY THIS ONBOARDING EMAIL SERIES STRATEGY… IT ACTUALLY WORKS!

Feature awareness and engagement within the activation journey is one of the most straightforward and powerful growth levers. A way to achieve this is by sending a daily email series for the first 7-30 days that covers a different feature each send. This post includes example onboarding emails from Superhuman, Notion, and Dropbox – all of which use this strategy.

elenaverna.substack.com · 4 min

TLDR Marketing

THE ZERO-CLICK EMAIL STRATEGY THAT GETS US 40%+ OPEN RATES

When you focus on creating content that’s fully convenient to a consumer or reader, they’ll stick around longer and will be more likely to open that next email. Zero-click content is when a newsletter is completely digestible in its native, in-inbox format. SparkToro’s zero-click email strategy boasts a 40-44% open rate for its audience research newsletter sent to 60K subscribers. Follow a structured template, curate from diverse content sources, and offer zero-click value with easily digestible content.

sparktoro.com · 5 min

TLDR Marketing

THESE 5 STRATEGIES MADE US $10M+ EACH

Five different strategies helped AppSumo make over $10 million in revenue each. These strategies involved leveraging prefluencers, creating original products focusing on the core customers, and using giveaways and promotions to create brand awareness and engagement. The process of trial and error requires flexibility and takes some time.

noahkagan.com · 5 min

TLDR Marketing

TOOLS TO CREATE LANDING PAGES FROM SCRATCH

This article lays out a process and tools for creating landing pages from scratch. It’s categorized by research, copywriting, design, development, editing, data analysis, and split testing. Most of the tools mentioned, including Ninja Tip, Northbeam, Pagedeck, and Figma, are free or offer a free trial.

linkedin.com · 1 min

TLDR Marketing

HOW OFTEN SHOULD YOU BLOG

The optimal frequency of blog posts depends on target audience preferences, industry dynamics, and competition. If your target audience has several questions about your products or services, a content frequency of 4-5 blogs per week may be required. If you operate in a specialized industry, you can turn to content creation 1-2 times a month. Tips for maintaining a regular publishing schedule include creating a feasible editorial calendar and mastering the art of repurposing content. Use videos to create new blog posts, combine old blog posts to create ebooks, and convert takeaways from reports into shareable infographics.

theblogsmith.com · 9 min

TLDR Marketing

INSIDE TIKTOK: CULTURE, STRATEGY, MONETIZATION, AND MORE (1 HOUR PODCAST)

Ray Cao, the head of product strategy and operations for monetization at TikTok, discusses TikTok’s internal culture, how it rolls out to new markets, and lessons from building its early go-to-market team. He recommends that startups looking to advertise on TikTok begin by establishing an organic presence, test content, and then gradually transition to targeted ads. A transcript of the interview is available.

lennyspodcast.com

TLDR Marketing

THE STRATEGY SECRET OF OATLY

Rather than answering a need, Oatly created one. Oat milk was not desired by the general public, so Oatly used coffee culture to establish itself. The brand created a milk that performed uniquely well for high-end coffee, then distributed its products through trend-leading artisan coffee shops using distinctive packaging and branding. The company rode the growing trend of flexitarianism to dominate the oat milk niche. Any brand can look for opportunities to expand beyond its category and look for new audiences to sell to (who might not even be looking for the product).

linkedin.com · 4 min

TLDR Marketing

WINNING SEO BY BUILDING FREE AI TOOLS

Sveta Bay is a marketing expert who built a product in a month, validated it in 2 weeks, and then quit her job. She emphasizes the value of targeting a specific audience and offering free AI tools for SEO to drive traffic and revenue. In this article, Bay provides 15 marketing tips she learned from growing her products, stresses the importance of email marketing for user activation and retention, and advises against subscriptions for products with poor retention rates.

indiehackers.com · 6 min

TLDR Marketing

EVERY STARTUP NEEDS FOUNDER-LED MARKETING

Founder-led marketing is when a startup’s founder shares content on their social profiles with the goal of driving revenue. This post includes specific tactics to try.

jon4growth.substack.com · 5 min

TLDR Marketing

AVOID MARKETING PAIN BY HIRING THE RIGHT AGENCIES

Prioritize industry knowledge, data-driven approaches, communication, transparency, chemistry, and long-term perspective when assessing potential agencies.

productledseo.substack.com · 5 min