HOW OFTEN SHOULD YOU BLOG

Summary from the TLDR Marketing newsletter

The optimal frequency of blog posts depends on target audience preferences, industry dynamics, and competition. If your target audience has several questions about your products or services, a content frequency of 4-5 blogs per week may be required. If you operate in a specialized industry, you can turn to content creation 1-2 times a month. Tips for maintaining a regular publishing schedule include creating a feasible editorial calendar and mastering the art of repurposing content. Use videos to create new blog posts, combine old blog posts to create ebooks, and convert takeaways from reports into shareable infographics.