GOOGLE’S UPDATE TARGETS SPAM, BUT MARKETERS CAN STILL USE AI TO CREATE CONTENT

Summary from the TLDR Marketing newsletter

Google’s latest core update targets sites that are mass-producing low-quality content. Marketers can still utilize AI responsibly for tasks such as drafting content and FAQS. It’s unclear if Google can actually detect AI-generated content. However, it can identify content that summarizes existing content and websites creating content at an unreasonable scale. The core update also gives paid search ads a boost.