THE ZERO-CLICK EMAIL STRATEGY THAT GETS US 40%+ OPEN RATES

Summary from the TLDR Marketing newsletter

When you focus on creating content that’s fully convenient to a consumer or reader, they’ll stick around longer and will be more likely to open that next email. Zero-click content is when a newsletter is completely digestible in its native, in-inbox format. SparkToro’s zero-click email strategy boasts a 40-44% open rate for its audience research newsletter sent to 60K subscribers. Follow a structured template, curate from diverse content sources, and offer zero-click value with easily digestible content.