INSIDE TIKTOK: CULTURE, STRATEGY, MONETIZATION, AND MORE (1 HOUR PODCAST)

Summary from the TLDR Marketing newsletter

Ray Cao, the head of product strategy and operations for monetization at TikTok, discusses TikTok’s internal culture, how it rolls out to new markets, and lessons from building its early go-to-market team. He recommends that startups looking to advertise on TikTok begin by establishing an organic presence, test content, and then gradually transition to targeted ads. A transcript of the interview is available.