TRY THIS ONBOARDING EMAIL SERIES STRATEGY… IT ACTUALLY WORKS!

Summary from the TLDR Marketing newsletter

Feature awareness and engagement within the activation journey is one of the most straightforward and powerful growth levers. A way to achieve this is by sending a daily email series for the first 7-30 days that covers a different feature each send. This post includes example onboarding emails from Superhuman, Notion, and Dropbox – all of which use this strategy.