The Daily Index — Monday, February 19, 2024 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

FEMALE CREATORS AND UGC CONTENT DOMINATE THE INFLUENCER MARKETING INDUSTRY

The influencer marketing market in the US is expected to reach $19.8B in 2024. This is 13% larger than the $17.4B in 2023. Collabstr, an influencer marketing marketplace, reported that female creators make up 70% of its 80,000 influencer profiles. Instagram and TikTok each make up 42% of paid collaborations on Collabstr while YouTube holds a surprisingly low 2% share.

mashable.com · 2 min

TLDR Marketing

TIKTOK REPORT: MOBILE GAME MARKETING TRENDS

The evolution of the mobile gaming landscape has brought with it a new type of mobile gamer known as “the modern gamer”. These gamers are characterized by a quest for immersive, social, and innovative experiences. Publishers have had to adapt their growth strategies to meet the expectations of this new demographic. This report covers stats around how users engage with mobile games and an overview of how to successfully market your game. The tips could be applied in almost any vertical.

tiktok.com · 13 min

TLDR Marketing

TEAM NETWORK EFFECTS: A B2B GROWTH NON-NEGOTIABLE

Summary unavailable

elenaverna.substack.com · 7 min

TLDR Marketing

BREAKDOWN OF GLOSSIER’S EMAIL & SMS PROGRAM

This post analyzes the email and SMS marketing strategies of Glossier, a beauty and skincare brand. The author shares observations from a personal 32-day interaction with the brand’s marketing communications - a total of 19 emails. The high cadence of sends is a normal experience with most larger brands. It’s their way of staying top-of-mind with subscribers.

linkedin.com · 2 min

TLDR Marketing

SHOPIFY ‘AUDIENCES’ BOOSTS COOKIELESS ADS

Shopify ‘Audiences’ is a data-sharing, machine-learning co-op that gives participating Shopify Plus merchants an edge in digital ads. It uses first-party data from participating e-commerce sites to create custom ad-targeting audiences for Meta, Google, Pinterest, TikTok, Snapchat, Criteo, and other large platforms. Shopify rolled out a significant update to Audiences 2.2 last month, with some sellers reporting a 50% drop in acquisition costs.

practicalecommerce.com · 2 min

TLDR Marketing

THE 10 MOST POPULAR TRENDING AI APPS IN THE GPT STORE

This post contains the top 10 apps in the GPT store, 8 of them being in the visual category. “Diagrams: Show Me” creates mind maps, flow charts, and diagrams. “Video GPT by VEED” generates videos for YouTube, IG, and TikTok. “Write for Me” writes tailored, engaging content with a focus on quality, relevance, and precise word count.

jeffbullas.com · 8 min

TLDR Marketing

2-MINUTE PSYCHOLOGY MASTERCLASS FOR MARKETERS

There are several reasons why prospects don't buy - they can all be boiled down to being afraid of taking risks. A person's current situation might be painful, but it's familiar, and they can avoid possibly making a bad decision on something new. You can address and overcome prospects’ risk aversion with guarantees, free trials, case studies, allowing them to talk with existing clients, and educational content.

linkedin.com · 2 min

TLDR Marketing

CONSUMERS: SPENDING MORE TO BUY LESS

US consumers are altering their shopping habits, buying fewer items but spending more. The trend has been observed across various consumer packaged goods categories despite an increase in shopping frequency. This study reveals a decline in volume across grocery, personal care, and household products, prompting CPG companies to reassess their strategies. Some recommended strategies include reassessing pricing and promotion strategies, doubling down on brand loyalty, and adjusting the supply chain to the new demand.

mckinsey.com · 6 min

TLDR Marketing

ANA: MARKETING WORKFORCE DIVERSITY SLIPS, REVERSING YEARSLONG TREND

Ethnic representation among marketers dropped last year, reversing a years-long trend that saw diversity on an upward trajectory.

marketingdive.com · 3 min

TLDR Marketing

GOOGLE WILL ISSUE ADVERTISERS CREDIT REFUNDS AFTER OVERCHARGING ERROR

Google has acknowledged a technical glitch that led to overcharging advertisers and has committed to issuing credit refunds to those affected. The error affected a small number of campaigns within Display and Video 360 from July to December.

searchengineland.com · 2 min

TLDR Marketing

I PAID META TO ‘VERIFY’ ME — HERE’S WHAT ACTUALLY HAPPENED

Despite the monthly subscription fee, the verification didn't notably impact follower growth.

digitaltrends.com · 4 min

TLDR Marketing

THE MAJORITY OF TRAFFIC FROM ELON MUSK'S X MAY HAVE BEEN FAKE DURING THE SUPER BOWL, REPORT SUGGESTS

Over 75% of traffic from X to its advertising clients' websites during the weekend of the Super Bowl was fake.

mashable.com · 6 min

TLDR Marketing

YOUR REFERRAL LINK - https://tldr.tech/marketing?ref=2613930

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