BREAKDOWN OF GLOSSIER’S EMAIL & SMS PROGRAM

Summary from the TLDR Marketing newsletter

This post analyzes the email and SMS marketing strategies of Glossier, a beauty and skincare brand. The author shares observations from a personal 32-day interaction with the brand’s marketing communications - a total of 19 emails. The high cadence of sends is a normal experience with most larger brands. It’s their way of staying top-of-mind with subscribers.