CONSUMERS: SPENDING MORE TO BUY LESS

Summary from the TLDR Marketing newsletter

US consumers are altering their shopping habits, buying fewer items but spending more. The trend has been observed across various consumer packaged goods categories despite an increase in shopping frequency. This study reveals a decline in volume across grocery, personal care, and household products, prompting CPG companies to reassess their strategies. Some recommended strategies include reassessing pricing and promotion strategies, doubling down on brand loyalty, and adjusting the supply chain to the new demand.