TIKTOK REPORT: MOBILE GAME MARKETING TRENDS

Summary from the TLDR Marketing newsletter

The evolution of the mobile gaming landscape has brought with it a new type of mobile gamer known as “the modern gamer”. These gamers are characterized by a quest for immersive, social, and innovative experiences. Publishers have had to adapt their growth strategies to meet the expectations of this new demographic. This report covers stats around how users engage with mobile games and an overview of how to successfully market your game. The tips could be applied in almost any vertical.