FEMALE CREATORS AND UGC CONTENT DOMINATE THE INFLUENCER MARKETING INDUSTRY

Summary from the TLDR Marketing newsletter

The influencer marketing market in the US is expected to reach $19.8B in 2024. This is 13% larger than the $17.4B in 2023. Collabstr, an influencer marketing marketplace, reported that female creators make up 70% of its 80,000 influencer profiles. Instagram and TikTok each make up 42% of paid collaborations on Collabstr while YouTube holds a surprisingly low 2% share.