SHOPIFY ‘AUDIENCES’ BOOSTS COOKIELESS ADS

Summary from the TLDR Marketing newsletter

Shopify ‘Audiences’ is a data-sharing, machine-learning co-op that gives participating Shopify Plus merchants an edge in digital ads. It uses first-party data from participating e-commerce sites to create custom ad-targeting audiences for Meta, Google, Pinterest, TikTok, Snapchat, Criteo, and other large platforms. Shopify rolled out a significant update to Audiences 2.2 last month, with some sellers reporting a 50% drop in acquisition costs.