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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
  2. Page 2: TLDRTLDR · 9 stories
  3. Page 3: TLDR AITLDR AI · 11 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 9 stories
  5. Page 5: TLDR InfoSecTLDR InfoSec · 11 stories
  6. Page 6: TLDR CryptoTLDR Crypto · 12 stories
  7. Page 7: TLDR ProductTLDR Product · 14 stories
  8. Page 8: TLDR DesignTLDR Design · 14 stories
  9. Page 9: TLDR FoundersTLDR Founders · 8 stories
  10. Page 10: TLDR Founders — continuedTLDR Founders · 8 stories
  11. Page 11: TLDR MarketingTLDR Marketing · 13 stories
  12. Page 12: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Design · 15 stories
  13. Page 13: SponsoredTLDR, TLDR AI, TLDR Web Dev, TLDR Product · 5 stories
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Daily Edition · Page 11

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

WHAT APPLE’S ADOPTION OF RCS FOR IPHONES COULD MEAN FOR MARKETERS

Apple will adopt the RCS (Rich Communication Services) standard on iOS later this year, which solves the “green bubble” problem. Apple’s adoption of RCS could give marketers more reason to utilize it for business messaging, tapping into perks like sending high-quality media and longer, more interactive messages. Some marketers report seeing engagement rates about 30-35% higher with RCS compared to regular SMS.

marketingdive.com · 6 min

TLDR Marketing

KIDS SPENT 60% MORE TIME ON TIKTOK THAN YOUTUBE LAST YEAR, 20% TRIED OPENAI’S CHATGPT

Children aged 4-18 spent an average of 112 minutes daily on TikTok in 2023, surpassing YouTube by 60%. The study also explored kids' engagement with new technologies like OpenAI's ChatGPT, revealing that almost 20% of kids accessed the site in 2023. Despite concerns, social media app usage among kids remained robust, with TikTok, Facebook, and X being the most popular globally.

techcrunch.com · 4 min

TLDR Marketing

WHY KEYWORD RESEARCH TOOLS GIVE SUCH DIFFERENT NUMBERS

Google Keyword Planner (and related tools such as Keywords Everywhere) provide data on the inputted keyword clustered with other similar terms. Ahrefs uses Google Keyword Planner data but attempts to ungroup the keyword clusters and refine search volumes using additional data sources. SEMrush uses its own algorithms to come up with another different number, but often ends up closer to Ahrefs than KWP. Consequently, for the term "Jigsaw Puzzle" you will see 40.5k volume in Google Keyword Planner and 21k volume in Ahrefs.

linkedin.com · 1 min

TLDR Marketing

GROWTH. WHAT ARE YOU AND WHERE DO YOU BELONG?

The Growth function in an organization is often misunderstood in terms of what it does and where it should fit among teams. Growth is typically the glue between Marketing and Product to fix the activation gap – the area between new user acquisition and product feature use. It’s often organized under Marketing or Product, but it works best when combined with the Product function. Ideally, all teams understand growth and actively work towards it, regardless of the org structure.

leahtharin.com · 8 min

TLDR Marketing

HOW JOSH CELLARS IS RESPONDING TO ITS NEWFOUND VIRAL FAME

Social memes centered around Josh Cellars' wine went viral last week. Its Chief Brand Officer noted the enthusiastic response, especially from the brand’s predominantly female team. This led to an increase in social media engagement and sales despite the typically quiet January period for the alcohol industry. Josh Cellars revived its social media presence and even returned to X - it hasn’t posted on the platform since 2019. The company is hoping to keep social capital up with collaborations and a new social strategy

marketingbrew.com · 3 min

TLDR IndexPage 11