HOW WE TURNED AN OPPORTUNISTIC SIDE HUSTLE INTO AN 8-FIGURE BUSINESS

Summary from the TLDR Marketing newsletter

This article discusses the key marketing strategies that helped Custom Neon, a neon sign company, grow to almost $1M in sales per month. Strategies include testing the market through ads before even starting, relying on user-generated content to populate their social media pages and website, partnering with SEO experts for rebranding, and shifting focus to the B2B market during the pandemic.