HOW JOSH CELLARS IS RESPONDING TO ITS NEWFOUND VIRAL FAME

Summary from the TLDR Marketing newsletter

Social memes centered around Josh Cellars' wine went viral last week. Its Chief Brand Officer noted the enthusiastic response, especially from the brand’s predominantly female team. This led to an increase in social media engagement and sales despite the typically quiet January period for the alcohol industry. Josh Cellars revived its social media presence and even returned to X - it hasn’t posted on the platform since 2019. The company is hoping to keep social capital up with collaborations and a new social strategy