KIDS SPENT 60% MORE TIME ON TIKTOK THAN YOUTUBE LAST YEAR, 20% TRIED OPENAI’S CHATGPT

Summary from the TLDR Marketing newsletter

Children aged 4-18 spent an average of 112 minutes daily on TikTok in 2023, surpassing YouTube by 60%. The study also explored kids' engagement with new technologies like OpenAI's ChatGPT, revealing that almost 20% of kids accessed the site in 2023. Despite concerns, social media app usage among kids remained robust, with TikTok, Facebook, and X being the most popular globally.